Mission Vision & Values


Our mission is to create the largest, most efficient and therefore most effective online real estate marketplace in Canada, the United States, overseas and around the world. We will accomplish this by implementing new and creative products that make finding your next home faster and easier than ever before.


We commit to leading the continued growth and development of the online rental industry by working with the view that “all which has been done, has yet to be finished.”


Our value system is based on the following principles:
  1. Challenge the status quo - by implementing new and creative products that broaden the reach and capacity of the marketplace, we define the industry.
  2. Improve the user experience - by activating innovative strategies designed to solve real problems, we add real value for our customers.
  3. Pay the phone bill - by ensuring the fundamentals are in place, we empower our teams to safely move our business forward.
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